Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 5d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
So most businesses don't have a marketing system.
They have a marketing person, or worse, they have a marketing owner.
The owner does the marketing, not the actual marketing-qualified person.
And so the owner is a social media manager, the owner is a salesperson, the owner is the content creator, the owner is the lead generator extraordinaire, or the owner is the rainmaker.
And when the owner stops doing the marketing, guess what?
The leads stop.
The growth stops, new sales, all these things stop when the owner stops.
And if you're the part-time marketing manager, that's not a business.
See, the momentum will stop, and that's a dependency on you.
Today we're talking about how to build a marketing machine that works without you.
Not just hiring a marketing person, not just hiring an agency, but a system, a machine.
That's what
What generates leads, generates repeat business, generates increases in average sale, all of these things.
See, it's a system that creates attention, creates trust, creates leads, and customers, obviously, whether you're working or not.
Well, I guess that's when the business gets to be fun again.
I would think of it as the Rainmaker trap.
Every business starts with a rainmaker, and that's usually you as the founder, okay?
You're the owner, the entrepreneur, the visionary.
It's you.
You do everything.
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