Brad Sugars

speaker

5,851 appearances 14 recordings 3 series first heard Dec 2025 last heard 6d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.

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And that works in the beginning.

And in fact, in the beginning, it doesn't just work, it's necessary.

You make the sales, you build the relationships, you create the opportunities, and that's phenomenal in the beginning.

But eventually, what gets you to say,

That first million or two million becomes the thing preventing you from getting the 10 million, especially in marketing and especially in sales.

Now, you've probably heard me say this before.

Historically, marketing's job was to get a name and an email or a name and phone number.

It was 20% of the job.

And sales then did the heavy lifting.

That used to work, but today it's 80% of the job in sales is done by marketing and 20%.

Is done by sales.

The whole Rainmaker thing used to work, but today the Rainmaker thing makes you the bottleneck.

Okay, so the big question of today, ask yourself this.

If you disappeared for 90 days, would your marketing continue?

Would your leads continue?

Would content continue?

Would nurturing continue?

Would appointments continue?

Would relationship building continue?

All of those things.

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