Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 6d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
And if the answer to that,
That is no on any of those or on all of those.
You don't have a marketing machine right now.
You have a marketing activity, and uh, if you're not there, the activity just doesn't happen.
So let's decide.
Well, let's think about the difference between a campaign and a system.
Most businesses run campaigns.
The campaign is temporary, uh, it has a finite start and end point.
A system, though, is permanent.
A campaign might create leads this month, but a system creates leads every single month.
The campaign, you know, there's the spikes ups and downs sort of thing, but the system creates consistency.
So obviously, elite businesses build systems, not campaigns.
They want the lead flow, the content flow, all of these things to happen on a consistent basis rather than just when, oh, we've run out of.
Sales, let's do some more marketing type thing.
That doesn't work.
Remember, I've taught you many times before, the only marketing that works is consistent marketing.
And if you're new to the pod, why don't you go back and start at podcast episode number one and work your way through?
So the marketing machine model.
Every marketing machine has five major components: attention, trust, lead capture, nurture, and conversion.
Okay, so we're gonna break down each of those things.
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