Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 6d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
If you mean
One of them, uh, the machine basically breaks.
That's essentially what it is.
It is a machine because it has all five.
So, number one is generating attention.
Now, a business can't get away with it.
The old formula used to be AIDA, attention, interest, desire, action.
And a lot of the times that was the marketing job.
Still a lot of truth to that today, by the way.
But nothing happens until people know you exist.
So we've got to generate attention.
Attention might come from social media, it might come from podcasts, either the one you deliver or the ones you're on, might come from YouTube speaking, SEO, it might come from AI visibility in this day and age.
But then again, it could come from very basic things like referrals, partnerships, uh, even radio and newspaper advertising, Reddit ads, uh Prime TV ads, all sorts of things.
The source doesn't really matter.
Consistency matters.
I would rather run an ad every day in an in a newspaper, for instance, than have one big splash, one-page ad once a year.
The machine has to continuously generate attention for your business.
Not occasionally, but continuously.
If people get to know you over a period of time, that builds the trust, it builds all of the relationships.
As we've covered on, I think five or six pods.
Showing 61–80 of 5,851 · page 4 of 293
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