Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 6d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
Back, all right.
So attention is daily activity.
If you think of it that way, that's probably the easiest way.
Most businesses turn to marketing when they need customers or they've run out of business type thing, and that's backwards.
You've got to market before you need customers.
The goal is always on visibility, always on attention, always on awareness, the machine that never stops.
You know, and people think that's difficult, but
Remember what we've taught, content compounds.
So the content that you build today will still be working for you in a year, two years, five years, ten years type thing, as long as you're putting it on the permanent channels.
And that brings us to component number two of your engine, of your marketing machine, and that is trust.
Attention alone doesn't create customers, trust does.
And this is where I guess I find a lot of marketing fails because
As a business generates attention, then they immediately try to sell instead of building trust.
Trust, well, if you think about what builds trust with people, and we've covered this before, but it's the content, the reviews, the testimonials, uh, podcasts, either yours or one that you attend, interviews with your customers, interviews with your suppliers, uh, videos, books, uh, e-books that you've written, case studies in particular.
Ratings, all of that matters.
And trust shortens your sales cycle, it increases your conversion rate.
Why?
Because obviously the more trust, the easier that becomes.
Trust increases lifetime value of a customer because you get more repeat business.
And it also increases referrals, okay?
Showing 81–100 of 5,851 · page 5 of 293
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