Brad Sugars

And the rule of business is really simple.

Repeat business equals profit.

You don't have repeat business.

You ain't got any profit.

If you're consistently buying customers, acquiring new customers, you cannot really make a profit.

It costs X amount.

I wrote a book buying customers.

It was like, if you spend a thousand bucks on an advertising campaign and you get 10 new customers, it costs you $100 to buy each one.

Well, now people sort of realize that meta and all of that type of advertising shows you your cost of acquisition.

But you sit down and you start thinking about what businesses need to survive.

And it's really three things.

Number one, how many new customers do you need per day, per week, whatever?

And you can't say unlimited.

That's just stupid.

You got to know exactly how many you want.

And the best businesses are actually businesses that create an over demand and an under supply.

Like there's a wait list to buy a Ferrari.

There's a wait list to get a Rolex type thing.

So if you can do that, know how many customers you want.

Number two, develop a marketing system to get those people and keep them coming back.