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Brad Sugars

👤 Speaker
931 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So get and keep sort of thing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And then number three, get and keep people, your employees.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So business really is get customers, keep customers, get people, keep people.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

If you can do those things, which interestingly enough, what does that mean business is all about?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Humans.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So if you focus on the value you add to your customer and the value you add to your staff, your team, then you can succeed at business.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

sped up a lot of things.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Yeah.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So when I first started in business, Mike Bash, who was one of the founding presidents of Federal Express, he said to me, Brad, 80% of business is routine, so systematize it.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And 20% of business is not routine, so humanize it type thing, train the people.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Well, I think we're going that 80% of business will be AI, meaning bot.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Now, if you look at the car manufacturing business, it's already 80% bot.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So if anyone wants to see an industry that's already gone, robotics, but whether it's a computer or a robot, that's where we're going.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Like when people said, oh, Apple will never be able to make the iPhone in America.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Americans won't work for that.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They're not going to.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They're going to have robots build it sort of thing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

We live in an age where if we go back in time,

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And we go, JFK changed the world by saying, let's go to the moon, right?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And so what did we get from JFK saying we go to the moon?