Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 6d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
Because that's part of the referral relationship.
What you really need to build over a period of time is the trust life.
And if you think of this as a one-week job, it's not going to happen.
If you think of it as a one-year job, building the ladder of trust.
Um, and every bills business really needs to be building a trust library.
And think about how many reviews you want, like 50 of them, how many testimonials, 20 to 50 of those, how many videos explaining what your product or service is, how it works, how to buy it, how to do all those things.
How many case studies?
Studies do you want out there in the marketplace?
How many customer stories do you want in the marketplace?
So if you think about, does you currently have all of those things, or do you need to build all of those things?
Every one of those assets, and I call them an asset because that's what they are, continues to build trust for you over many years.
Okay.
Your customers, the articles you write, the knowledge base you put out.
And that brings us to component number.
Number three, which is your lead capture system.
Okay.
I see a lot of businesses leak money at this point because they create attention and then there's a trust building activity going on, but they have no way to capture the opportunity.
And I find that if you spend three, six months building the library of out there, the library of trust, but you've got to have that opportunity to capture the the the lead.
Every marketing machine needs that mechanism, a way for people to raise their hand.
For example, webinar registrations, assessments, quizzes, newsletters, even sign up for free guides, consultation, challenge, pricing tool, a scoring tool of some sort.
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