Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard yesterday

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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Historically, marketing's job was to get a name and an email or a name and phone number.

It was 20% of the job.

And sales then did the heavy lifting.

That used to work, but today it's 80% of the job in sales is done by marketing and 20%.

Is done by sales.

The whole Rainmaker thing used to work, but today the Rainmaker thing makes you the bottleneck.

Okay, so the big question of today, ask yourself this.

If you disappeared for 90 days, would your marketing continue?

Would your leads continue?

Would content continue?

Would nurturing continue?

Would appointments continue?

Would relationship building continue?

All of those things.

And if the answer to that,

That is no on any of those or on all of those.

You don't have a marketing machine right now.

You have a marketing activity, and uh, if you're not there, the activity just doesn't happen.

So let's decide.

Well, let's think about the difference between a campaign and a system.

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