Brad Sugars

How many thousand times can we watch this thing?

But you think of how many toys, dolls, dresses, bed sheets of Frozen that we had to buy at the time.

And that's the way I think if you can take your intellectual property and sell it a thousand different ways, then you do what Disney does.

And that's how Disney is so super successful.

They take the same product and sell it a million different ways to a bunch of different audiences.

You know, you could say that or you could look at it and say, well, there's plenty of people who don't have decades of IP that have gone on and done it type thing.

So, you know, J.K.

Rowling only had one book when she started doing a whole bunch of things.

Now, obviously, there's a whole lot.

But I think that the more IP you build, the better off it ultimately gets sort of thing.

Yeah, well, I know that my eldest daughter will lock us all in the theater and make us all watch it with her.

She is a definite fan.

Last, we do a vacation every year to Mexico, and the first week is a digital free, other than every night we all watch a movie together.

And she got to pick, and she picked the Harry Potter series.

Classic.

And it was like an entire Harry Potter week.

By the end of the week, I think I was Harry Potter'd out.

You know, it's tough for the first day when we're on vacation, but because we're at the beach, we're in Mexico, it's kind of like you forget about it after a little while sort of thing.

100%.

100%.