Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard yesterday

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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The growth stops, new sales, all these things stop when the owner stops.

And if you're the part-time marketing manager, that's not a business.

See, the momentum will stop, and that's a dependency on you.

Today we're talking about how to build a marketing machine that works without you.

Not just hiring a marketing person, not just hiring an agency, but a system, a machine.

That's what

What generates leads, generates repeat business, generates increases in average sale, all of these things.

See, it's a system that creates attention, creates trust, creates leads, and customers, obviously, whether you're working or not.

Well, I guess that's when the business gets to be fun again.

I would think of it as the Rainmaker trap.

Every business starts with a rainmaker, and that's usually you as the founder, okay?

You're the owner, the entrepreneur, the visionary.

It's you.

You do everything.

And that works in the beginning.

And in fact, in the beginning, it doesn't just work, it's necessary.

You make the sales, you build the relationships, you create the opportunities, and that's phenomenal in the beginning.

But eventually, what gets you to say,

That first million or two million becomes the thing preventing you from getting the 10 million, especially in marketing and especially in sales.

Now, you've probably heard me say this before.

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