Brad Sugars

It's a job and you work for an idiot.

Yeah.

When you, when you build a superstar business, you've then got to look at what's the next methodologies of scale.

What are the other ways?

And I like the term Disneyfication and you've done pretty good with Disneyfication.

I think we could do a lot more fun things with it type thing.

Whereas you look at Disney, how many ways do they sell you the mouse?

They're licensing.

Disney's probably the best licensing company in the world when you look at what they do.

They use some of the best business models.

Licensing, definitely.

They've got the rental business model.

They've got the subscriber business model.

They've got all of the great business models built into what they do.

And that's why I love the Disney business.

But the ways in which they sell you the mouse.

Having five kids, like I've lived through every dang Disney movie.

I remember when

Addison was young and Frozen was the thing, and every time it came on, my wife, this is her sense of humor, she'd look at me and go, Brad, let it go.

I'd be like, come on, honey.