Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 16 Sep
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
Book a phone call.
Make the actual purchase.
People rarely jump from stranger to customer.
They move step by step.
So take a look at your nurture and see if you're allowing people to take steps or if they have to jump straight to the purchase.
And remember, emotional decisions happen.
If we simplify everything from the decision-making model to the emotions, people buy because of, as we've mentioned, identity, status, belonging, certainty, scarcity, trust, pain.
dreams, they buy because of emotions, okay?
All of those words are emotion, the sizzle, not the steak.
And that, my friends, is what really drives demand.
Yeah, you have to have a machine for demand, you have to have all of those things, but what drives it, the product or service simply becomes the vehicle for them achieving what they want to achieve, reaching the status, enforcing the identity, removing the pain, increasing the pleasure.
So ask yourself these questions from this week's pod.
What identity does my business help my customers create or reinforce?
What status does it signal to the marketplace?
What community does it build or do they get to join when they become a part of it?
And what certainty does your product or service provide someone?
Certainty that they will X or achieve Y.
What pain do you remove or solve for them?
What dream does it bring them closer to or fulfill in some cases?
What transformation does your product or service create for that person?
Showing 241–260 of 5,851 · page 13 of 293
← Previous
Next →