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Brad Sugars

👤 Speaker
931 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They don't try and answer it for you type thing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Like,

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

With my kids, I could jump to the answer with my kids in about two seconds flat.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

But I ask them four or five questions to make them think it through so they actually learn it.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Whereas if I just gave them the answer, they're not learning anything.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So the job of a good manager in business is to create competency and productivity in their employees.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And for some reason in the late 90s, we said management was a bad word.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And then magically we had all these books on execution because there was no execution because there was no management.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

But if you create competency and productivity, you're a good manager.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

A good leader creates passion and focus.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So a good coach does all four sort of things.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So eventually a business owner should look to be the coach of their own business.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So if I was coaching your business, I would be working with you one hour a week every week, right?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So technically in one hour a week, I'm actually running your business.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So what we train all of our owners to do is to have them become the coach of their own business.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

To be able to build it.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

It works without you.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Therefore, you become the coach and in one hour a week, you can run your business sort of thing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

So our definition of a business is a commercial profitable enterprise that works without you.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

If you've got to be there, it's not a business.