Brad Sugars

Well, there was a lot of that sort of stuff happening too.

It's crazy how those cycles happen though.

And I think just being fast enough and flexible enough to change is what makes most business people successful.

You see, if you wait...

for disruption, you're gonna die.

If you disrupt yourself, your business is gonna keep growing.

So I've been with ActionCOACH now, we're, what are we, 32 years old as a company.

We've had to disrupt ourselves probably six times, restate the business, redo the business, change the business entirely, because if we didn't, then our competitors could catch us and beat us type thing.

You gotta innovate.

And when I started the business coaching industry or profession, it didn't exist.

So I've always said to our team, we're not building a business, we're building an entire profession.

And so we've got to look at what has the accounting profession done before us, the legal profession, engineering, and copy those who've gone before us.

I think it's really important to learn from those who've been down the road before.

Yeah, it seems that way.

Everyone's a coach.

And we, look, I find that coaching really works, Sean.

And if you find someone that matches your style and what you need at that point in time, it's going to work.

Whether they've got a massive level of experience or not, doesn't really matter.

What happens with coaching is this.

If someone actually is a coach, I mean, they ask you questions.