Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 16 Sep
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
Every single one of these, you need that.
Humans follow signals from other humans.
I feel like you add to that the authority side of it because the principle of authority is that people trust experts, right?
Not because experts are always correct, but because expertise reduces uncertainty.
Authority creates confidence.
Confidence creates demand.
That's why books, pods, speaking, thought leadership articles all work so effectively.
Again, look at your LinkedIn and see how many articles have you written, how often are you writing articles for your LinkedIn to prove that you know what you're talking about sort of thing.
Let's do a few more principles first and then we'll get to the action steps, okay?
The commitment principle is about small steps lead to larger commitments.
So yes, yes, yes, big yes type thing.
This is why in my books, the raise your hand marketing works so well.
If you haven't read that book of mine, dive in, read it, raise your hand marketing, get on Amazon right now.
So the first commitment, do a download, register for a webinar, subscribe to a newsletter, watch this video,
Raise your hand.
Then later, score your business.
Do a price tool.
Fill in a questionnaire.
Do an analysis of your business.
Then later again, tell us that you're ready to buy.
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