Brad Sugars

I've been doing business through four depressions or not depressions, but recessions sort of thing.

And having done business through four recessions, you sort of sit there and you start to understand that it's just a cycle.

And if you maintain that you know the cycle, and this is a problem for young people is they've never learned the cycle.

Economic cycle used to be a seven to 10 year.

It seems to be speeding up though.

So we'll see how that plays out.

Well, the speed of information.

You think so?

The speed of information is just so much greater.

Historically, you could predict a recession was coming 18 months beforehand and then you didn't.

Even when COVID hit, my team and I met in November before and said, listen, this economy has been driving so hard for so long.

There's got to be something that tips the scale.

And none of us could have called a pandemic tipping the scale sort of thing.

But that was a really interesting one because it didn't crush all businesses.

A third of businesses got crushed.

A third stayed about the same and a third boomed during COVID.

Like how much would you want to have been in the furniture business during COVID?

Everyone redid their couch.

It was like an amazing thing.

The landscaping business, it was phenomenal.