Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 16 Sep
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
Nobody wants, like if I use me as an example, nobody wants a course or a book or a webinar or a podcast or a coaching session.
They want what happens because of it.
And that's why I hope you take action every week from this pod.
And
Always market the transformation, not the transaction.
Remember that.
Transformation, not transaction.
In fact, write that down somewhere.
You're selling transformation, not transaction.
You're selling the...
having fun in your backyard, in your swimming pool with your kids and all of the family coming together.
You're not selling a fiberglass pool or a concrete pool.
You're selling the transformation.
And let's add into that the social proof principle because people trust crowds.
If enough people believe something's valuable, then we all assume it probably is.
This is again why
I'm harping on you about testimonials, customer accounts, reviews, success stories, awards won, acknowledgements given.
All of these things work so well.
Take a look at your LinkedIn right now and see how many people have recommended you.
That is important on your Facebook, all of these things, your Google.
Showing 201–220 of 5,851 · page 11 of 293
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