Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 16 Sep
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
So the market exists.
Dashboard needs to be built, every machine needs metrics, obviously.
You need to know leads generated, conversion rate, appointments booked, uh, sales made, cost per lead, cost per acquisition, lifetime value.
Because what gets measured gets improved.
If you have the marketing metrics and you go over them daily, or you even set up an AI agent to go over them daily, sort of thing, or you, as a CMO, you go over them daily.
daily with the CFO or with the CEO of the company.
What gets measured gets better.
Okay.
And if it doesn't get measured, it doesn't get better.
Let's link it back to my five-ways formula.
Okay.
The marketing machine directly impacts leads, conversion, number of transactions, average sale, and margin.
The five ways and the marketing machine are connected.
There's no way to really pull them apart, if that makes sense.
One of them drives the other.
And so when you think about that.
Lead generation front end, the quality of lead determines the quality of conversion rate, determines the quality of repeat business, determines the quality of average sale and the quality of margins.
And so that's where you've got to become really strong at building the content engine, the trust engine, all of these different things.
I mean, if you take the content engine just as one part of it, it's probably one of the most powerful.
parts of the machine right now is the content that you're doing.
Showing 181–200 of 5,851 · page 10 of 293
← Previous
Next →