Brad Sugars

speaker

5,851 appearances 14 recordings 3 series first heard Dec 2025 last heard 16 Sep

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.

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A lot of times they'll buy directly online.

We're at over 40% of people saying they don't want to talk to a salesperson.

But if they do connect, then the salesperson's job is easier because trust exists, authority exists in most cases, proof exists, no.

Nurturing exists.

If you think about it, the customer arrives ready, not skeptical.

And it brings about a different conversation because I already have learned all the things.

I don't need to ask all the basic questions.

I've watched the videos, I've seen the pods, I've built the trust, I've read the reviews, all of those sorts of things.

And if you're using like great websites like for us, we use HubSpot.

We can see how many pages you've been on.

So that brings us to the sales machine, right?

And the goal isn't

making sales.

The goal is making sales predictable if that makes sense.

Predictable

Sales system is infinitely more valuable than one talented salespeople or salesperson.

I remember being the number one sales guy in the company.

And I had to fire myself and cause systems scale, people don't scale.

Okay.

Um, or they don't often scale, let's put it that way.

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