Brad Sugars
speaker
5,851 appearances
14 recordings
3 series
first heard Dec 2025
last heard 16 Sep
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 14 in all, peaking in Aug 2026 with 5.
Appearances
interested into ready.
So like the first time they raise their hand it says I'm interested.
The second time they raise their hand it says I'm ready.
And so your nurturing might be a podcast like this that someone's following.
Like you might have followed me on pods now for three, six, twelve months and you might think, hey, it's time I reached out to Brad or to Action Coach and actually got a coach.
But it might be emails, daily emails, it might be videos, it might be webinars or
Or seminars type thing.
It might be case studies, stories of existing customers, might even be success stories of existing customers.
Every interaction builds that trust and nurtures that person.
Every interaction reduces their resistance, and every interaction moves them, I guess, closer to you and closer to that second hand raise of saying, hey, I'm ready to go.
What that then leads us to is the mistake I see most businesses making.
Still today that they try and convert to early.
Okay, so it's moving in for the kiss before you've gone out on the date.
And uh this is why nurturing matters.
I know my jokes are still dad jokes.
Not everyone buys today, but many will buy later if you stay visible, if you build trust, if you keep connected, if you keep informing them, if you keep educating them, if you keep adding value.
You to them.
Then that then brings us obviously to where it is time for conversion.
Component five is that conversion.
The salesperson's job becomes much easier if you need a salesperson at all.
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