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Brad Sugars

👤 Speaker
931 total appearances

Appearances Over Time

Podcast Appearances

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They need chairs.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They need tables.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

They need all of that boring stuff.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Well, someone's got to sell all that things.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And so a lot of the times, I think if you can learn to be a good business person, meaning you can learn sales structures and strategies, you can learn marketing structures and strategies, some finance, learn across the board.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

I think school is your apprenticeship to a job, right?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

But your job should be an apprenticeship to your own business.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Now, if you only have one apprenticeship, you can't go into business for yourself.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Or if you do, you're going to struggle.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Because to be in your own business, you've got to know sales.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You've got to know marketing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You've got to know purchasing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You've got to know recruiting and leading and managing.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Do you know what I mean?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You've got to be more of a generalist than a specialist.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

You've got to be a good business owner.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

A client of mine years ago, number one hairdresser in the country back in Australia, number one hairdresser in the country, but was trapped.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

Had to cut hair all day, every day.

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

And I said to him, who's running your business?

Digital Social Hour
Bradley Sugars: There Are No Billion-Dollar Companies (Here’s Why) | DSH #1712

He said, no one's running my business.