Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 2d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
So the value exchange is what allows that, right?
When people exchange their information for value, it's not for a sales pitch.
It's you've got to give value first and capture details second.
And that's how the best lead generation systems work.
Now, historically, you'd do that for maybe an ebook.
These days, people know that your ebook was probably written by AI, so they're more likely to want the ebook for free before they then go on to that next stage.
So that brings us to the nurturing component number four in the five stages, right?
This is where fortunes really are made because most businesses stop after the lead generation.
I don't want you to do
That obviously, because elite businesses nurture farming versus hunting, if that makes sense.
Remember, interested doesn't mean ready to buy.
Interested just means I'm interested and may at some stage become a buyer.
If someone downloads something or they raise their hand, it doesn't mean they buy tomorrow.
What it means is that they I want to move into your nurturing system, and your nurturing system moves them from
interested into ready.
So like the first time they raise their hand it says I'm interested.
The second time they raise their hand it says I'm ready.
And so your nurturing might be a podcast like this that someone's following.
Like you might have followed me on pods now for three, six, twelve months and you might think, hey, it's time I reached out to Brad or to Action Coach and actually got a coach.
But it might be emails, daily emails, it might be videos, it might be webinars or
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