Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 2d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
Or seminars type thing.
It might be case studies, stories of existing customers, might even be success stories of existing customers.
Every interaction builds that trust and nurtures that person.
Every interaction reduces their resistance, and every interaction moves them, I guess, closer to you and closer to that second hand raise of saying, hey, I'm ready to go.
What that then leads us to is the mistake I see most businesses making.
Still today that they try and convert to early.
Okay, so it's moving in for the kiss before you've gone out on the date.
And uh this is why nurturing matters.
I know my jokes are still dad jokes.
Not everyone buys today, but many will buy later if you stay visible, if you build trust, if you keep connected, if you keep informing them, if you keep educating them, if you keep adding value.
You to them.
Then that then brings us obviously to where it is time for conversion.
Component five is that conversion.
The salesperson's job becomes much easier if you need a salesperson at all.
A lot of times they'll buy directly online.
We're at over 40% of people saying they don't want to talk to a salesperson.
But if they do connect, then the salesperson's job is easier because trust exists, authority exists in most cases, proof exists, no.
Nurturing exists.
If you think about it, the customer arrives ready, not skeptical.
And it brings about a different conversation because I already have learned all the things.
Showing 421–440 of 6,125 · page 22 of 307
← Previous
Next →