Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 2d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

Appearances

newest first · ▶ plays the moment

The $100M Entrepreneur Podcast · How to Build a Marketing Machine That Runs Without You · 16 Sep 2026 podcast

I don't need to ask all the basic questions.

I've watched the videos, I've seen the pods, I've built the trust, I've read the reviews, all of those sorts of things.

And if you're using like great websites like for us, we use HubSpot.

We can see how many pages you've been on.

So that brings us to the sales machine, right?

And the goal isn't

making sales.

The goal is making sales predictable if that makes sense.

Predictable

Sales system is infinitely more valuable than one talented salespeople or salesperson.

I remember being the number one sales guy in the company.

And I had to fire myself and cause systems scale, people don't scale.

Okay.

Um, or they don't often scale, let's put it that way.

So the market exists.

Dashboard needs to be built, every machine needs metrics, obviously.

You need to know leads generated, conversion rate, appointments booked, uh, sales made, cost per lead, cost per acquisition, lifetime value.

Because what gets measured gets improved.

If you have the marketing metrics and you go over them daily, or you even set up an AI agent to go over them daily, sort of thing, or you, as a CMO, you go over them daily.

daily with the CFO or with the CEO of the company.

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