Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 2d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
What gets measured gets better.
Okay.
And if it doesn't get measured, it doesn't get better.
Let's link it back to my five-ways formula.
Okay.
The marketing machine directly impacts leads, conversion, number of transactions, average sale, and margin.
The five ways and the marketing machine are connected.
There's no way to really pull them apart, if that makes sense.
One of them drives the other.
And so when you think about that.
Lead generation front end, the quality of lead determines the quality of conversion rate, determines the quality of repeat business, determines the quality of average sale and the quality of margins.
And so that's where you've got to become really strong at building the content engine, the trust engine, all of these different things.
I mean, if you take the content engine just as one part of it, it's probably one of the most powerful.
parts of the machine right now is the content that you're doing.
And if you think of content as
fuel for the lead generation fire, no fuel, no machine type thing.
Or um and that's probably the simplest way.
You your content engine continuously creates awareness, authority, trust, and conversion.
The easiest way, create once and distribute everywhere.
That's not a complex algorithm.
Showing 461–480 of 6,125 · page 24 of 307
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