Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 3d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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So the founder-dependent marketing is the first of the biggest mistakes.

The no-lead capture is probably the next biggest.

And no nurturing is next biggest.

You know, when you look at content systems, people are doing content, but maybe not systematize.

Measurement, I should maybe I should put that one at the top of the list.

Automation, maybe I should.

I mean, they're all basically could be at the top of the list because it's like random campaigns versus a process of delivering consistent marketing.

You don't need more activity, you need a machine of marketing.

So that brings me into your action challenge for the week.

Literally map out attention, trust, lead, capture, nurturing, and conversion.

Okay.

Map it out.

What are you doing for attention?

Fully map it.

You can use AI to do this.

In fact, you can take the transcript of this and give it to AI and say, hey, build me attention, trust, lead, capture, nurturing, and conversion.

Identify your weakest link is probably the biggest job to do right now, and then fix that one.

First, okay.

That will build the machine.

The machine is what gives you consistency.

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