Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 3d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
Today we're talking about AI.
search visibility, trust, authority, and the future of demand for you and I.
Because the businesses that adapt will dominate.
The businesses that don't
May become invisible.
I remember just three months ago looking at my AI visibility score and sitting there going, hang on, I'm doing real well on Chat GPT, I'm up strong on Claude, perplexity.
I don't even rank, I don't even show up and with perplexity growing at the rate it is.
So these are some of the things we're doing to understand.
Okay, so the death of traditional search is here.
For 20 years, marketing followed a simple formula.
Customer had a question, customer searched Google, customer clicked on links, customer visited websites, and the customer or potential customer, should I say, made the decision.
And that process is disappearing.
Not completely, but very requirementally.
rapidly today.
Today, customers increasingly ask AI.
Even if they are using Google, they're probably using Gemini, or they're probably clicking the AI link, or they've automatically decided to stay on the AI version of Google at this point.
So if if they ask AI things like, you know, who what's the best business coach near me?
Uh, what's the best accounting software for my business?
What's the best CRM for a doctor?
Uh, what's the
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