Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 3d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

newest first · ▶ plays the moment

the best consultant for IT changes in you know the AI doesn't provide ten blue links, it provides them rif with recommendation.

The move from search to answers, Google was a search engine.

They're obviously moving towards an AI engine at this point.

But all AI has been built as an answer engine.

And if you understand the difference, search required you as a customer to investigate or your customers to investigate.

AI is giving you and your customers or potential customers conclusions.

And that's a massive shift because customers increasingly trust the answer.

And not necessarily the research process.

So if you think about the new question.

That people ask in this AI age.

They still want to get the information, but it's AI's interpretation of it.

So the old question was, can people find me?

The new question is, will AI recommend me?

Big difference between being found and being recommended.

And if the answer's no, we won't recommend you.

Your visibility declines.

If the answer's yes, then obviously your visibility declined.

Increases dramatically.

So, what is it that AI trusts in this day and age?

And this is where it gets interesting.

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