Brad Sugars

It's a $2 million company done in tens of thousands of locations.

Most businesses are small businesses done thousands of times.

And so if you look at it, you start thinking about what does it take?

What is X times Y?

That's the formula for a billion.

It's X times Y, not complex.

X is usually a multimillion-dollar center of some sort, a restaurant or a –

garage or you name it type thing or a small hotel, but it's this done this many times is a billion dollar business.

So once you build that million dollar framework, then what your job is, is you go and find how many locations can I put this in or how many brands can I do this with?

You think of Daymond John, what did he do?

Learned how to build a multinational clothing brand.

Then how many times did he go do it?

You know, you start thinking of it that way.

If you look at Tillman Fatita, he just worked out how many restaurants can I build and how many do I go and do with that sort of thing.

And he's not a billionaire because of one shop.

He's a billionaire because he put thousands and thousands of restaurants across the world.

Each one of them does X dollars.

It's X times Y. So Ray Kroc, McDonald's, he just found the quick service system.

And the great thing about the quick service system, the McDonald's system, the McDonald brothers also sold that to Taco Bell and Burger King.

So Taco Bell, Burger King, and McDonald's all built on the quick service system.