Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 3d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
AI doesn't trust advertisements, if that makes sense.
It trusts signals.
Okay, and if we start thinking about the signals that it looks for, reviews are definitely on the list, authority, uh, listicles where you're listed on a list type thing.
You know, historically, you would if you'd put a list
Together of the top 10, like for me, top 10 business coaches, I wouldn't put myself on the list.
Today you have to put yourself on as number one.
Uh, it also has signals like content, articles that are well written, frameworks that you've created, mentions are massive on the list, citations are massive on the list, publications definitely up there, reputation, all the reputation markers are definitely on the list, awards.
That you've won, all of these things.
Being on Wikipedia, massive, way more massive than it used to be.
Reddit chats, consistency is also something that AI trusts.
The same things humans trust, AI simply measures them at scale.
So, really, authority is becoming an everything fight for right now in social media or in media overall.
For years, I've taught authority lowers.
Resistance.
Now authority also improves discoverability.
The more authority you have, the more you mention, the more you referenced, the more you're cited, the more you're trusted.
Authority is no longer just a sales advantage, it's a search advantage, or should I say, an answer advantage.
And I think that's probably a big part of it.
I mean, LinkedIn matters more than ever.
Many people still underestimate LinkedIn, I think, and and I think that's a
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