Brad Sugars

No way.

Quick service system.

That's what they call it.

They're very innovative, the McDonald brothers.

So basically they invented it.

But see, key number one, massive success set a massive goal.

Key number two to massive success, give yourself a very short time frame.

If you don't set massive goals, you don't need to innovate, you don't need to learn, you don't need to grow.

No innovation means no disruption, which means no massive results sort of thing.

Like a buddy of mine in North Queensland in Australia, he bought this massive farm, like a million acres sort of thing, 300,000 hectares, right?

And he knows there's gold on it, so instead of being like a normal person, let me go and dig for some gold, he gets a plane to come down that flies over and x-rays the whole thing, finds out exactly how much gold there is under the ground on his property.

Guess how much gold he wants to dig up?

All of it!

Average business doesn't set a goal for all of the gold.

Average business sets a goal for, well, I need this much to live or 10% more than last year.

They're wimpy goals or just make enough to pay the bills.

That's the average person, right?

So you set a massive goal, and that's why I use the term billion, because I think if you go for a billion, like I would love to have been a kid growing up in Silicon Valley, because every day you hear the word billion all the time.

If you look at that group of guys that Elon Musk, do you remember that photo of Elon Musk?

There's 20-something guys in the room, 19 of them go on to become billionaires.