Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 3d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
Big mistake.
LinkedIn's become one of the most trusted professional content platforms in the world.
Your history is right there, your background, everything about you, how many people have referred you or referenced you or acknowledged you.
AI systems increasingly are referencing professional content, thought leadership, expertise.
Your LinkedIn uh newsletter every week is important.
See, LinkedIn helps establish all things: content, thought leadership, and expertise.
If you especially if you're B2B and you're ignoring LinkedIn, you're ignoring one of the strongest authority-building platforms that we have available today.
I want to go back to also the Reddit effect, okay?
It's a surprising development, but I think that communities and opinions matter today, forums matter, conversations.
Conversations matter.
And Reddit's become one of the largest trust databases on the internet.
And some people ask why is that the case?
Well, because people trust people, they don't trust so much corporate messaging, they trust real conversations, real experiences.
And this is again why I think that having testimonials published so that they can be seen, and we'll talk more about that in a moment.
But real experiences.
Experiences, real opinions, all of those things, AI increasingly sees those conversations and ranks them as important.
And it's almost like uh if you think of what SEO used to be, I think reviews are the new SEO.
Let's be blunt about it.
Reviews matter more today than ever before.
Because reviews influence, well, not just AI, but they also
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