Brad Sugars
👤 SpeakerAppearances Over Time
Podcast Appearances
Yeah, pretty crazy.
It's just natural.
It's what they think of all day, every day.
So you set a massive goal.
Then you set a crazy timeframe.
Again, back to the marathon.
If I said you had 10 years to run the marathon, guess what?
You wouldn't have to do any change today, right?
But if I said I've booked you in to run the marathon in March, four months from now, you got to make change immediately, right?
If the goal doesn't require innovation, it's not a real goal.
If the goal doesn't require immediate change, it's not a real goal.
Third thing to have it be a real goal.
You got to cut away all of the fluff if you set a real goal.
80% of things have to disappear and you have to be focused on the 20%.
The old Pareto principle of 80-20 rule.
You got to get rid of stuff.
Steve Jobs came back to Apple.
First thing he did, got rid of 300 product lines.
How come?
This is what makes us money.