Brad Sugars

speaker
6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 3d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Aug OctJan 26AprJulnow

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

Appearances

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And these things are knowledge assets.
They're not just trust builders anymore.
Every episode teaches, it explains, it demonstrates expertise.
You tell stories, you get asked different questions in different ways.
Over time, hundreds of episodes create a massive authority footprint, and that's valuable, not just for people, your potential customers, but for AI as well.
I know with all of my podcasts that I've been on, making sure that, and this is where I said my perplexity score was low, my uh score on
Claude was low, but once it started to learn all of these things, and this is where I think the personal brand advantage kicks in.
AI understands people more easily than corporations.
Think about that.
People have stories, interviews, pods, uh, books, ebooks, uh, speeches, content, reviews, testimonials, all of those sorts of things.
And the more visible your personal brand becomes, the
The easier it becomes for AI systems to understand your expertise.
And it's another reason why personal brands matter.
And you may need to go back a couple of my podcasts ago to really understand the depth to which that will kick in.
So I think about the graph, uh, and maybe it's like the knowledge graft effect.
The internet has always been one giant uh ball.
Of information, right?
Well, I think it's becoming now a giant knowledge graph because the AI has the ability to connect.
The computing power shift has made it so different to what it used to be.
Historically, it could, you know, shit could archive everything and then say share with you the most important parts.
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