Brad Sugars

Whoa, look at that for a success principle.

So that's the third thing.

And then the fourth thing is where you've got to come up with the strategy.

What is the strategy to go for the billion?

And that's where I talk to business models.

It's X times Y. Franchising, licensing, it's the subscription business.

All of those business models, the commodities, the distribution, the wholesale, those business models are the ones that get people to massive money, the affiliate model.

All those things really, really work well.

And so, yeah.

No, I never had a billionaire mentor.

I'm lucky enough to be friends with several.

And I can call them up and stuff.

But no, at the time, there were no billionaires in my space.

Remember, I grew up in Brisbane, Queensland, and Darwin, Australia.

In fact, I'll tell you, the richest guy we knew, Brisbane, Queensland, Australia,

He was our milkman.

Now, you're not old enough to remember when milk was delivered every day to your house, I'm sure.

But every day it was delivered fresh to your house in glass bottles with a little silver top.

Well, our milkman, he'd deliver it.

And one day, my dad became friends with him because my dad just chats to everybody.