Brad Sugars

speaker
6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 4d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
5 · Aug OctJan 26AprJulnow

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

Appearances

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There's someone else's database.
And see, when you understand this principle, it gets dramatically easier to grow a business.
I remember when I first started out in business, it was like, okay, I don't have a budget to go and do marketing.
I don't have all the money to go and convince people to buy from me.
I need to find someone who can tell their customers to buy from me.
And that was the fastest way I got a massive leap ahead early on in business.
So, in my opinion, one of the biggest mistakes I see made in marketing is that people try to build everything themselves.
They try to build it one customer at a time.
Most entrepreneurs, they try and build their own audience.
Their own leads, their own traffic, their own credibility, their own distribution.
Uh, what else?
They try and it takes years, sometimes even decades to do that.
The smartest entrepreneurs ask a different type of question.
Who already has the audience that I want?
And that question changes it uh dramatically because it speeds everything up.
When I started out, I did a deal with a new
Newspaper group and I did a deal with a radio station group.
They both had large databases of customers.
The newspaper group had 36,000 customers on their database.
The radio station had about 8,000 customers on their database.
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