Brad Sugars
speaker
6,125 appearances
15 recordings
3 series
first heard Dec 2025
last heard 4d ago
Brad Sugars’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.
Appearances
These were business owners that advertised with them.
It was like, to me, it bought about the power of what I'd called borrowed trust.
Trust takes years to build.
Partnerships allow you to borrow that trust.
Think about this.
If I was to recommend someone to you, you immediately trust them more.
Why?
Because my trust transfers to you.
Whether you trust me, I've said, yeah, you should do business with this person.
It transfers across.
And that's what I mean when I say borrowed trust.
It's one of the most powerful forces that you can use in business.
And most business owners massively underestimate it and massively underuse it.
It's crazy to me.
Yeah, I wrote a whole book on building a referral-based business because I think that that is one of the fastest ways to grow a company.
And the referral lesson.
Let's start simple.
The most basic partnership in the world is a referral from one customer.
One business sends one customer to another business or one.
Professional recommends another, or one customer introduces another customer.
Showing 841–860 of 6,125 · page 43 of 307
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