Brad Sugars

Now, people say, Gary Vee said the other day, there's going to be a job of people paying people to walk with them.

We already have that.

They're called personal trainers.

I was jokingly saying to someone the other day that – because we're in an – I don't know if you noticed this, but we are in an epidemic of loneliness out there in the world.

Yeah, for sure.

Especially young men.

Young men are struggling because – well, there's two real problems for young men, right?

And being Australian, you'll understand why I say the second one.

First big problem is virtual work.

Because see, most people make the majority of their friends through work.

That's why business ownership is a real challenge because you can't be friends with the employees in your company.

You think you can in the beginning and then ultimately you learn that that can't happen type thing.

But the second biggest problem for young men today is this anti-drinking culture.

Because there's no great story that started with, oh, we ate this salad.

No, the great stories always start with, yeah, go do some dumb stuff.

Go to a bar, hang out with your buddies and do some dumb things and make great relationships out there in the world.

Where do you build your best friendship sort of thing?

Church going down the tube means people meet less people.

All the organized things that are going down mean there's less and less connectivity.

And then there's digital connectivity.