Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 4d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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Referrals are powerful because trust already exists.

The sale starts at least halfway.

Like the sale is almost completed because you've already gained the trust.

And that's why, in my opinion, partnerships scale faster.

So if I look back at what I could have done in the early days, I could have run ads in that.

newspaper and eventually got to a few of their customers or I could partner with the newspaper and have them promote my events for me sort of thing.

So if you look at two different paths, okay?

Path one, build an audience of ten thousand people yourself.

Part two, partner with 10 businesses that already have a thousand customers each, ten thousand people in total.

Obviously, you know which one's faster.

By the way, yeah, which one's cheaper, which one's less risky?

Most businesses choose the harder path.

The smartest businesses choose leverage.

Build a relationship with one person who can get me in front of 10,000.

Build a relationship, you know.

But one at a time is a tough job.

If you think of maybe like the joint venture model, it's possibly one of the most powerful growth tools in history.

A joint venture, you take two businesses that have a similar audience or one audience, in fact.

You give one opportunity for those two companies to come together and create one promotion.

It's just shared success.

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