Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 6d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

newest first · ▶ plays the moment

There's different people every day opening that thing.

So I believe every CEO should probably write a book as well.

The book isn't a product, it's a media asset.

Think about it.

What does the book do?

It creates authority, trials, positioning, speaking opportunities, media opportunities.

Books are one of the highest leverage media tools available today.

And again, you can have an AI interview.

You can literally take every interview you've ever done, put it into AI, and say to it, hey, how would this be a book?

What could I do with this?

And boom, all of a sudden it's technically.

Telling you, well, here's the structure of the book, and then you might interview, you might talk to it.

Blows my mind the number of people that don't talk to their AI.

It's like, it's called chat GPT.

It's not called type GPT.

Chat with it.

It's Claude.

Talk to Claude.

You know, perplexity's the only one with a weird name.

I don't know.

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