Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 6d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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That's that's a weird one, but I still love it.

So AI content revolution.

Let's think about this.

AI has changed content creation.

Forever.

The AI can help with the research, scripting, editing, repurposing, planning, ideation, all of that sort of stuff.

Now, I want to be clear on something.

AI slop is still AI slop.

All right.

Just because you can do it with AI doesn't mean you should.

We can do a lot of things in life, doesn't mean we should do those things.

Let's just leave it at that.

But AI, the bottleneck is

No longer the concrete content creation, and it's no longer the strategic thinking because AI can help you with that sort of thing.

So it's about the consistency of doing it today.

So that media moat is one of the reasons media matters so much is it's difficult to replicate.

A competitor can copy my pricing, my products, my services, but they can't easily copy my audience.

Audience.

They can't copy my content library.

They can't copy my relationships, the trust I've built with my audiences.

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