Brad Sugars

speaker

6,125 appearances 15 recordings 3 series first heard Dec 2025 last heard 6d ago

Brad Sugars’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 15 in all, peaking in Aug 2026 with 5.

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Media basically, if it's done right, creates a moat for you.

It's a competitive advantage that no one can take, no one can copy, no one can steal from you.

And I think that's an important reason to start it.

Now, the problem with media is it's like

Investing for the first year or two, it feels like nothing is happening, right?

And then eventually it starts to move, and eventually it just takes off.

And that's the big part of it.

So I guess that's why we say that attention becomes equity, if that makes sense.

Think about the biggest modern companies.

Many started by building attention, they turned attention into equity.

Attention becomes customers, it becomes partnerships, it becomes

Acquisitions, opportunities.

I know the number of times where I've sat down and because of the attention I could bring to something, they wanted me to be a part of that, right?

My audience became my asset.

The people I bought with me added value to that product in a way that it is.

It's like with Action Coach, because we have 1100 offices in 85 countries, you think of the number of people.

That are always calling on Brad.

We'd like to get something in front of your action coach network.

Great, you know, that's fantastic.

What are you offering me type thing?

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