Brandon Baum

But what I found quite interesting about my old workflow is what I didn't even really realize at the time, or maybe it's just like I kind of gave the idea to what boards now is.

All of those individual post-it notes that I then used to leave up there.

and then wait until I could sort of like draw a thread between them to bring them together is essentially what Adobe has then gone and built inside of Firefly boards.

Yes.

Being able to kind of create and generate all these different ideas, select on like multiple ingredients together.

And then create new variations of what you want to create based off of those previous generations.

And then create tons of variations of even that final version to help you spin up even more ideas.

It's basically brought what I had in my head and allowed me to bring it, or I guess us as a team, bring it out into something that everyone can visualize.

Because I guess when I was doing it with the post-it notes, it was fine and fun for just me.

But then how did you get that idea across to the entire team of collaborators that you've got around you?

What would you write for that one?

If you were writing the post-it note, how would you describe that video?

Yeah, that fits into a pillar of content that we call it our unhinged pillar.

Yeah, they're just slightly unhinged, always kind of bordering the fun adventurous line.

That's been one of those things that the more content that we've created, I think, especially in this world of like now generated AI content across digital, something that we found is like the things that still feel very like natively human and funny are performing even better right now.

And actually content that did perform the best for us a year ago was that very like high spectacle content.

We're now almost arguably spectacles becoming saturated.

Well, now the thing that's performing the best

is the really organic, real things that feels very human that isn't in humongous CG environments.

It's just real people doing funny human things.