Brandon Baum

I think back to the opportunity that I had when I was young, and I love the idea that that's now being expanded out even further and wider.

Hopefully almost everyone can agree that is a good thing at its core.

I think two, then how does that affect the creative professional today?

Now, my gut instinct is on how this is going to evolve is if you look at a film, a Hollywood production, you've sat and you've watched the credits at the end, you'll see that there is one to three, four thousand names on that list.

Now, that isn't one, two, three, four thousand names for the sake of two, three thousand names.

Those names are there because each person on that list or each sector and group of people are there because they are the specialists and the best at what they do in that sector.

specific field of what they do the idea that anyone could imagine that there'll just be this one broad stroke where a single person could write a string of words and that output the level of quality that goes into any form of like art at scale i.e.

a film a series a music album etc etc

is preposterous, it's absolutely crazy because no single person can have that humongous variety of skill sets that go into creating that final output.

However, what I believe is each one of those individual people within that process

can supercharge their process and their pipeline the speed in which they get to what they get to the opportunity to experiment try new ideas and improve the quality of the outcome i think can be set on fire and can give them explosively better results yeah

Exactly, exactly.

So yeah, I think drawing parallels from my old pipeline to where it is today, I think it's quite funny what my old ideation pipeline was with the post-it notes.

Which, by the way, I'm not against post-it notes.

I do think there is something still quite nice about physically writing when it comes to brainstorming.

When I do brainstorm sessions, I usually have these humongous whiteboards up on the wall.

We've got these whiteboards in our studio that

The entire like wallpaper of one of the walls is just a whiteboard.

So you can literally write from the very top of the wall to where your feet are and across the whole stretch of the wall.

And sometimes that is how you need to visualize an idea to properly let it come to life.