Brandon Baum

So it was about one a day.

I was really just pumping these.

I mean, my life cycle back then was, I mean, incredibly unhealthy.

It was COVID.

Everybody's in the same boat.

Yeah.

I remember thinking at the time, this weird thought, like, I know I'm going to look back at this time and go like, how did I survive this?

Like, I was so almost like breaking the fourth wall aware of like how crazy that stint in my life was.

But it was like, I would wake up and I'd then have to just ideate kind of on the spot on my own, try and come up with a video idea, but within the confinement of a house and what props that I could source.

And then also only being able to have the production team that was my family that of course have no production training or experience whatsoever.

So kind of like...

on the fly teaching them how to shoot and like how to be like prop hands etc and sometimes help me build props but anyway i'd come up with the idea which some days were easy and i'd do it within 10 minutes and other days i would drain half a day with nothing just still spinning sitting waiting for the idea um to develop i would then go and try and source or build whatever props i needed to try and choreograph with my parents my brother um to help me try and shoot the video and then for the next

you probably anywhere from like five to ten plus hours i would i would be locking in in after effects just editing those videos like some nights i'd be going i'd be you know at 11 o'clock it wouldn't be that bad some mornings i was going all the way to like three four in the morning and i i knew i just had to wake up again early so i could keep the cycle going so i could just keep pumping the content chain oh that's amazing yeah you you put the pedal to the floor like right out of the gate yeah and also got enough how do you even like like almost don't even know

Yeah, well, look, it was an incredible honor to get to have learned the ropes, doing it with other creators for so long.

And it's an opportunity that I really realized how special that was, because it did really feel like when I hit a million for the first time, it almost felt like I'd done it before, but almost sort of like vicariously through the people I was working with.

So when I then hit it on my own channels, it was like,

great I feel like I've kind of got a bit of a path that I can see I almost felt like I was in I was in like Mario Bros like I've explored this map before like maybe not as this character but like I know what's to come you're playing as Luigi now exactly exactly

Yeah.

Exactly.

And don't get me wrong, like the PC I used when I was 12 was like, almost, it barely worked.