Brandon Baum

One of the other one is capturing all sort of spatial data around us.

It's capturing a point cloud scan of the environment we're in.

And it's capturing the gyroscopic data in...

time code sync to the footage we're recording wow so when we bring all of that into the edit we no longer need to do a 3d camera track which previously was like two three days out of our pipeline now we're capturing all of it in real time straight in camera with a box and two iphones sick

It's crazy because the pipeline I just explained to you is so insanely complex, yet a piece of technology that is in everyone's pockets or a lot of people's pockets, and they don't even realize the capabilities of what they're spending all that money on.

It's like the 0.001% of users, which is like the people like us that are like a really getting to experiment in those worlds.

I just think that's so cool that thankfully these like big tech companies are making moves for these like really specific creative use cases for people like us in the world.

I think it's a great example of that, which is obviously like, okay, let's take Firefly as an example.

Firefly boards is like one of my favorite tools at the moment.

And obviously with Firefly boards, you can use it as a brainstorming tool, sort of a visualization.

It can help you do character sprints.

It can basically just like really help you kind of define and lock in your ideas.

So it's like such a granular level.

It's unbelievable.

And then I, what do I, out of all of those like really technical tools that help you in your production pipeline, what's the thing that went really viral?

People putting photos of themselves and saying, give me 10 options of new hairstyles.

Yes.

I was like, yeah, well, cool.

Yeah, cool.

The tools, the tools can tell you what new hairstyles to get, but it can do like way more advanced stuff.