Brandon Herrera

What can I get to piss people off and rile people up?

Like, what has happened that I can- No, well, actually, I'll tell you exactly when it happened.

It's when we stopped moving, when we moved away from the subscription-based newspapers and subscription-based news in general and moved to the click factor.

Because when you were running subscription-based news, you had a trustworthy news source, you paid a subscription, you got your newspaper every day, and then you read what the news was for the day.

And then as soon as you move from your revenue is directly tied to how many people can click my headline and how many people will click this article, now all of a sudden you have a major financial incentive to sensationalize.

It's that.

Trent State, I think.

What state do you live in?

It'll just be a different set of talking points.

Like it's kind of like if you talk to a telemarketer from New Delhi that just has a script.

Yeah.

And if you ask them a specific question, they will never respond to it.

on their profile.

whatever makes the ad revenue and that's what that's what i was going to get into real quick because like this has been burning me up is like since we had that conversation about like the news outlets and everything like that about um how they they generate revenue based on you know what can get shared what can get clicks whatever social media like it's the best and worst part of it is that you've oh you've now opened that up it's now open source the users now get to do that same thing they can do the job of media and they can they can share these things and they can put this stuff out there

But it's also, they fall into the same trap that all of the media did as well, which is they're only incentivized to get clicks based on what is sensationalized.

What is something that will, it's like if you've ever read like Ryan Holiday's like, trust me, I'm lying.

Yes.

Fucking crazy where he talks about like the only thing people share are things that are funny or things that make you angry.

And that is what you see on social media.

If we can bring it back around for a minute, your book, The Warrior's Garden.