Brandon Sawalich

Because, you know, one of the largest channels that we serve, Starkey works with, is the VA, veterans.

And I've been and I've talked to senators and others when we're talking about veterans hearing health and, you know, just having discussions.

You know, they are our number one customer.

I said, I hope in five to ten years that's not the case.

Right.

Because more education, more technology, there can be things done about it up front.

Yes, they are.

Okay.

But there's so many paths to get there.

It really depends on...

the person's awareness of their environment day in and day out.

What are they doing?

You know, just like our eyes, what are we doing?

Exposing ourselves to the ears.

And then, you know, that person's of course, their genetic makeup, what are they going to get the hearing loss and tinnitus or how bad, I mean, there's so many paths to it.

I wish there was one answer.

I, you know, there's a lot of things that are advertised or marketed as, you know, whether it's drops or pills, you know, to help with tinnitus and,

I don't have any solution or have found anything there that cures it.

But I do know that masking and using hearing aids, if you have a hearing loss, our hearing technology can mask it and suppress it where you're not thinking about it.

Because what I could do with the hearing aids I just showed you is, you know,