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Brandon Steven

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The Money Mondays

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dad still today gives the same advice the only advice he's ever given us and that is just keep on trucking and so we just kept on trucking we never had a plan talk to my dad today you're looking you're seeing me all stressed out they're coming so just keep on trucking

The Money Mondays

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We own 100% of that. Interesting enough, Rodney, my partner, my brother, I kept on telling him for the last, you know, 16, 18 months. You need to come to LA to see what you're doing. He's like, I'm busy. You got that part. I'm like, you need to come to LA to see what we're doing. And as the numbers got bigger, he came last week.

The Money Mondays

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First of all, this is your first podcast outside of the motorhome?

The Money Mondays

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So I know a lot of people. You know a lot of people. We have a lot of friends. We're very passionate with our friends. One thing I'll tell you is when you're in the position that we're in, everybody comes to you with their new idea to invest in. If it's not once a week anymore, it used to be once a week. People would come to me and say, hey, I want you to invest in this.

The Money Mondays

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And now it's not as often because people know very clearly that I do not invest in other people's business. I know that you're very good at that. I am not. I've done it a lot in the past, and I'll tell you I'm zero for whatever. That's not true. Maybe I'm one for whatever. I've decided, Rodney and I have decided we're going to invest in us. So we're going to invest in projects we do.

The Money Mondays

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And this is my first podcast, and this is the first podcast in the Gravitas podcast. Exactly. That's three firsts.

The Money Mondays

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I have no problem spending an infinite amount of money borrowing it or in my own capital of a car dealership or a health club because I know for certain that I will win. That's not arrogant. It's because we have solid processes. We have an incredible team that's been with us, number four employees. They've been with us since the 90s.

The Money Mondays

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So we have confidence in our team for our two core businesses, health clubs and car dealerships. We know for sure that I can go buy a car dealership that's broken and fix it. That's not arrogant. Trust me, it's really not arrogant because it's a prudent process. And it's the team that we've built, the teams we've built.

The Money Mondays

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We know for sure that we can go into market for health clubs and we're going to do very well. Health clubs are a little different because it takes us years to curate the market. But we're good. We're really good at buying the real estate and then putting the best health clubs in the best places.

The Money Mondays

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Real estate is interesting because we're in the car business and the health club business, but we own all of our facilities. Oh, wow. So we're really real estate developers, but not really. Like the McDonald's model. Yeah, but for car dealerships and health clubs. Interesting enough that Gravitas is the only thing in the world that I don't own.

The Money Mondays

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I'm leasing this space, which is very frustrating that I spent all that money on leased space.

The Money Mondays

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Okay, so two-minute bio. Yes. Which I hate, so I probably won't even use the whole two minutes. I'm Brandon Stephen. I am from Wichita, Kansas. I still live in Wichita, Kansas. People from Beverly Hills that have known me just from doing Gravitas are amazed that I still live in Kansas, but I love it there. Yeah. I think first I'm a father, husband.

The Money Mondays

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I should have bought it in 2021 when it was worth a lot less after I spend all this money.

The Money Mondays

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That's never there. And I still help Rodney, and he still helps me. It's hard. Rodney's the face of the health clubs, and I'm the face of the car dealerships, but... It's interesting enough. We are both in the same business. It's about retention.

The Money Mondays

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It's so much cheaper and so much better for us to spend money retaining a customer and retaining a team member versus hiring a new team member and trying to get a new customer. It's easier to retain a health club member Anybody that's just come to work out, everyone that comes in, right, Roger?

The Money Mondays

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They come in and they get all excited to work out for the first, and they do, for the first six weeks, seven weeks, and they go crazy, and then they start to work less. That's where we come in. We're like, hey, listen, we've built the software. We know that Dan came in an average of three times a week, and now it's two times a week, and now it's one time a week.

The Money Mondays

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Well, we're going to spend the money to retain Dan now. Let's give Dan a personal training session. Let's get Dan back in here and try to keep Dan as a member. Same with the car customers. People come to our dealership. Nobody wants to shop for a car. I mean, it's like they actually equate it to going to the dentist, going to the car dealership. It's scary. People hate going to the car dealership.

The Money Mondays

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We tried to change that where people come in. We try to make it more of a personal experience where you're a sales professional, you get to know them, and you get to know the manager. And that's the easiest and best way to retain a customer. And guess what? It's also the best way to retain a team. I spent my whole life building the culture.

The Money Mondays

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building the culture around it, making sure your environment's perfect. If you do that and your customers feel it from your team, you win.

The Money Mondays

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That's a great question. Do you have the answer?

The Money Mondays

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I was hoping you'd answer that question because I don't. We've talked about it a lot. It's tough because our kids are getting older now. Rodney has three of his kids, four of his kids now working in the gyms. I have three of my kids now working in the business. It's interesting because we didn't do a good job of thinking about legacy. We just started working. We kept working.

The Money Mondays

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We kept on plowing for it. My dad still today gives us the same advice, the only advice he's ever given us, and that is just keep on trucking. And so we just kept on trucking. We never had a plan. If you talk to my dad today, you'll see me all stressed out. Just keep on trucking. It's really good advice. So I don't have a great answer about legacy.

The Money Mondays

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I have six kids, six amazing kids, five daughters and a boy. I did start in the car business early on, like in my teenage years, working at my best friend's dad's car dealership. And then I just fell in love with the car business. Then my brother and I were partners. We opened up a health club. So I think I opened up my first, we opened up our first health club in 95.

The Money Mondays

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I don't know if I have a good answer to why they should. I've seen a lot in this realm. Like not only did... I would say not only did I used to be hit a lot about, and people would always come to me and say, donations, donations, donations. And I never said no. I hated being the guy that said no, but I didn't enjoy it as much. Writing a check to me is not that big of a deal.

The Money Mondays

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I don't mean that negative way. I never got great pleasure out of it because I never really saw the effects of it. So about 15 years ago, I had a poker tournament in Wichita, Kansas for kids. At the time, it wasn't called GIFT, which is G-F-F-T, Genesis for Fitness and Tennis, but it was just for these underprivileged kids. And I saw my team, my staff couldn't wait to volunteer their time to help.

The Money Mondays

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They just couldn't wait. They loved to see me passionate about helping. Now it's this huge foundation that we started, but it's only for local, local kids. And I get a lot of, it's pretty rewarding. That's all I can tell you. It's pretty rewarding. It's like, for an example, we give shoes to kids every year.

The Money Mondays

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It used to start out as a couple hundred, and we ran out, and now it's a couple thousand pairs of shoes we give kids to these underprivileged areas in Wichita. My mom goes all the time, and she cries every time. It's amazing. It's sad, but it's still amazing when you give somebody their first brand-new pair of shoes.

The Money Mondays

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Now, Dan, we're talking about somebody that's 13 or 14 years old, and they get their first brand-new pair of shoes. And it just blows your mind of how the things that we take for granted. So... To answer your question, how is it important?

The Money Mondays

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I don't know if it's important for everyone, but it was amazing when now how much of our team, our big team, they look forward to volunteering their time because they got that same feeling inside when they see it.

The Money Mondays

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Yeah, they do. They've been part of the foundation that we've done forever. And, you know, doing all this and being in Wichita for my whole life and a lot of these other foundations, I volunteer some of my time for other people's stuff and events. And I'll stumble along a family that's like, wow, sometimes a family will blow your mind like,

The Money Mondays

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he's working two jobs she's working two jobs I got five kids at home and they're barely cutting it and so I'll just very anonymously we'll go in and just help the family and I'll always take my kids with me and then it comes to the point where one year you do it and the next year you do it now it's like they're part of your deal like you just do that and my kids do that for me now my assistant God bless her because she does like she handles all and like every once in a while she'll tell me hey listen this person I just found out is struggling and I'm like

The Money Mondays

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Send him to the spa or whatever. And we just do random stuff. And that's all anonymous. And it's like, as bad as it is, I get a lot of pleasure out of it. That makes me feel good about me, I don't want to say wasting money, but some of the silly things that I do waste money on, it makes me feel better when I get to do that for somebody else.

The Money Mondays

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It's been interesting. I don't want to say that we're figuring it out as we go, but we're kind of figuring it out as we go. I know what I don't want to be. How about that? I don't want to be snobs. I'm trying to bring Midwestern hospitality into Gravitas. You saw me downstairs. I told Seth that I'm going to be the front door all night tonight. I will be at the front door all night.

The Money Mondays

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And the only reason I'm going to be there tonight is I want to make sure that nobody comes off the street and our hostess says, oh, we're membership only. And they're going to say it the nicest, sweetest way as possible. I want to shake their hand and say, oh, man, welcome to Gravitas. Tonight's night number eight or nine. Let me show you our club. And we have to be respectful of our members.

The Money Mondays

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We're not going to be giving tours. But I want to make sure that they feel like. We're not snobs. I know that Beverly Hills is Beverly Hills and everyone deserves that sense of exclusivity. And we're going to have that. We're definitely going to have that. But we've been fortunate where we've got a lot of applications. And right now we're only approving referrals.

The Money Mondays

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So like if you're a member, you can refer somebody. Then we're going to look at them and treat them. But everyone else has kind of been on the wait list. And we're going to open that up here in a couple weeks. I just want to get open, make sure our food is great, which it is great.

The Money Mondays

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This is incredible. So I'm really comfortable now to start letting members in.

The Money Mondays

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Yeah. Very, very, very affordable. I didn't want to go crazy high. I wanted to appeal to me at 20 years old, 25 years old. We could have, for sure. This place you could have. This is a gorgeous thing. I didn't want to be that. I didn't want to be about the money.

The Money Mondays

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Like I told somebody the other day, this club represents everything that I needed in almost all of my stages of my business life and my personal life.

The Money Mondays

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As we walk through here, yeah. So it represents all that. So it's $2,500 to sign up, which is cheap. It's a one-time fee. It's an initiation fee. And it's $5,500 per person. Nice. I know everyone told me, oh, you don't have spousal memberships in LA. I'm like, why? Why? I want the wives here. I want the wives to be able to come without the husbands. Let's face it. Women get shit done.

The Money Mondays

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And women plan things. And we show up. And women have opinions. And they have no problem expressing their opinions. And we need that here. So it's $7,500 for a spouse for a year.

The Money Mondays

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No. Not yet. Not to say there won't be, but we just don't have any corporate right now.

The Money Mondays

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What a great question. And I have heard you say it before, but it sounds different when you're sitting right here. If I was to ever write a book, I would title it, I Started With Everything. What do you think I mean by that? Or do you know what I mean?

The Money Mondays

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We have a couple of restaurants. We have a hockey team. We have a lot of things. But our core business are health clubs and car dealerships. That's our core business. And my advice to most people is, Stay in your lane, stay in your lane, stay in your lane. And then I keep going outside my lane and doing restaurants and hockey teams and Membership Club.

The Money Mondays

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Yeah. So many success stories you hear, and they always start with the same thing. Oh, I started with nothing. I started with literally everything I needed, both in my business and my personal life. My parents gave it to me. My grandparents gave it to me. My grandparents on both sides of my family gave it to me. I mean, I am extremely lucky to be raised the way I was. When I was raised by my dad...

The Money Mondays

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I couldn't wait to go to work at his dad, my grandfather's car wash. I mean, I'm talking about 9, 10, 11 years old. I couldn't wait to go work there because the whole family worked there because they worked hard. I couldn't wait to go to my grandparents' house for Christmas to set up the Christmas decorations because it was open to the whole city.

The Money Mondays

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During all of December, you could wait 20 minutes in line to get to my grandparents' Christmas party, but every single night we had to work to keep this thing. going. And I just couldn't wait to do it. And it wasn't about the money. It was about, I didn't want to be out at work by my grandparents or by my uncles or by my brothers and my dad, especially.

The Money Mondays

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And so, and then they taught me how to be a good person all the time. You know, having integrity is not situational, which unfortunately a lot of people think it's a situational thing. And I learned that early on. I don't know if I was rich or poor growing up. I don't know. We didn't know. It wasn't about the money. It was about being together with family and

The Money Mondays

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My parents made it very... I don't know if they did it, but we always wanted to be with our cousins and our uncles and aunts. Still today, we are with our cousins, our uncles and aunts. My kids are today, their best friends are their cousins and their uncles and aunts. And so the best thing they gave me was that, the ability to know good from bad, which is a big deal.

The Money Mondays

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Because a lot of people will know the difference, but they choose bad, which is scary. But... My parents taught me everything I needed about being a good person. And with that became the work ethic. I mean, I remember my dad used to take us out of school. He used to come to grade school and get Rodney and I out of school because he had self-service car washes and they would freeze up.

The Money Mondays

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And he needed hands to get them to not freeze up. And so we just didn't know any better. I mean, that's just what we did. We worked and we loved it. So literally, I started with everything. So if I could give my kids something, I think I've done that. My wife has done that, is... They have that same goodness inside their heart and that same work ethic.

The Money Mondays

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I want everyone to take a tour. I don't want people just to sign up. It makes me sad. A friend of mine came in when I was walking up here for this. I saw Lee, and he's like, oh, I was explaining the floor to him because the floor has all these lines. It's a travertine floor, and it has all these lines in it, and they go like this, and I'm like, oh, you know that's...

The Money Mondays

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to scale the streets of Beverly Hills. And you can see all the names and like all three, I'm like, oh my God. That made me sad. Because I spent so much energy and time to make that. And there's so many cool things like that in this restaurant that are specific to Beverly Hills. I want everyone to take a tour. I don't want people to sign up and say, oh, I'm already a member.

The Money Mondays

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I'm like, I've not done my job. He's a good friend of mine, but I'm like, he should be taking a tour. So I want everyone to take a tour. You can go to Gravitas.com, GravitasBeverlyHills.com. Either way, you get to the same place and you can apply. And then it's going to ask you to take a tour. The best thing you can do is go there and just say request a tour. Or you can come in.

The Money Mondays

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What business do I have going in the heart of the Golden Triangle and building this massive project? So it was less than two minutes, right?

The Money Mondays

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Come in during the day and just take a tour. Two to four is probably the best for us.

The Money Mondays

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I'm not good about talking about myself, so it's good you actually had me talk about the company and stuff, which is interesting.

The Money Mondays

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The answer to that question is pathetic. There is no answer because I didn't plan this. It started out as I literally came to pick up my buddy Paul for lunch. And they had this patio outside that was very underwhelming for where it was at. And they were getting ready to put a restaurant inside in this little 4,000 square foot vacant space they had that was Wells Fargo. And I was talking to him.

The Money Mondays

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I'm like, I just don't understand. It just didn't work for me. It didn't make sense. And I was like, you should put a bar. This should be like a garden bar. This should be an outside bar. I mean, look where you're at. He just kind of shrugged his shoulders like, whatever, you're from Kansas. I'm like, what do you mean? He's like, it's not going to happen.

The Money Mondays

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You're not going to put, the city's not going to approve that. Okay, well, my question to myself was, well, how? How would they approve it? And that's literally how we started. And so it started out to be 12,000 square feet. And now once we started going, I'm like, we need this.

The Money Mondays

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And as my business was growing, this was literally 37 months ago. That's when this project started. And I was like, I need this for my business. I need this. And that's kind of where it's kind of dwarfed to. So it's open. Time has come. Today is day number nine. Wow. Wow is right.

The Money Mondays

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I get a lot of congratulations, you know, because I've been doing this for so long, building this. And so people congratulate me so long. And I don't want to say it just frustrates me. It irritates me when people congratulate me because I've done nothing. We are open. We are open. That's only one-third of it. We built this amazing facility, but that's only one-third of it.

The Money Mondays

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Great service and great food are the other. And the club is 95% done construction-wise. So, Dan, you know me well enough to know what do I see.

The Money Mondays

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Yeah, I see the 5% that's not done. That's just the way I've always been. So I do need to relax. I do need to appreciate how far I've come and how fun this is.

The Money Mondays

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As it got bigger, and so I started expanding here, five, six years ago, my car business, I started expanding to Los Angeles. I build a family in my car business. My team is my team, and they're very important to me. My meetings are super important to me. And my celebration dinners with my employees are super. So it kind of dwarfed it like, I need a space for this. I need a space for this.

The Money Mondays

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there was a need for this in Beverly Hills. And so that's how it kind of dwarfed. And as I was building this restaurant and taking on more and more space, it just became a membership club. Like it became like, okay, I can't just have everyone use this. I mean, I just walked you through and showed you that gorgeous, it's called the poor room, the conference room.

The Money Mondays

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Like it's a gorgeous room that I need for myself, which means other businessmen also need that for themselves. And that was not going to be just open to the public. It needs to be just exclusive to our members.

The Money Mondays

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I like people to tell me no and then to overcome it. I love the challenge. Literally, everybody, my designers, everyone says, you're not going to be able to hang an 18-foot F1 car from the ceiling.

The Money Mondays

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It sounds silly. And then now with that, there's all kinds of sponsorships. Like I get to wrap the car. It's going to be a Red Bull car. I just found that yesterday. I'm doing a deal with Honda Racing Club. It's going to be a Red Bull car. 18 foot, hanging from the ceiling, actual Red Bull car. Why not, right? I mean, that's a separate room. That's called the vault. Later, we're going to sell it.

The Money Mondays

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I'm going to sell naming rights to that room. I've built a huge... So to get Beverly Hills for me to prove to drive a car through the... Curb, up to the curb, into the building was a whole other task, a whole other world. But why not? Why not have a place where people can unveil their cars?

The Money Mondays

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Whether you're buying a car, whether it's an F1 unveiling, whether it's Bentley releasing their new model, that's what that room's for. Come to find out, we've only been open for nine days. That room's been running out three nights. It's not even done. It's the room that's the most incomplete, and it's the room that people want the most. So that was the last, last addition.

The Money Mondays

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So that was something I did not know. Advice from Paul, who's my buddy with this building. He's like, Brandon, there's a huge need for wine storage in L.A. People will pay whatever for wine storage. I'm like, yeah. Okay, Paul. Sure enough. So we built these almost 400 wine lockers. I don't know if you know the memberships.

The Money Mondays

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We're doing what we call GEM, gym memberships, which is only selling a few of them. They're lifetime memberships. With that lifetime membership, you also get a huge 12 by 12 wine locker by biometrics. So you walk up, you put your thumbprint in it, and the wine locker comes out. It's a gorgeous, gorgeous, gorgeous room. That room won't be done for another month.

The Money Mondays

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But we just started renting out those wine lockers, and they're almost sold out.

The Money Mondays

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So Brandon, Steven, there's an exception to every rule. Of course, there's an exception to that as well. And I do agree completely what you said. Not everyone is meant to be entrepreneurs. And that's not a negative thing. Right. There's you can make so much money working for a company like myself where you're actually we actually enhance you being an entrepreneur inside of our company.

The Money Mondays

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when that company already has the infrastructure, already has all the things you need to expand your database, which in essence is your business inside of my company, our company. And that's what I've done inside my car business is I've enabled great people to market inside my company.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

708.205

Instead of doing everything you're talking about, building their own infrastructure, having all these resources, not having the funds to advertise and market, IT funds. I mean, there's so many things inside of my company that an entrepreneur can come in and just expand his business inside. which is good for some people. And some people want the pain. How did you know I was going to say that?

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

731.262

And some people will just get lucky and have a great product that costs very little, and they get to produce a lot of income off it, and they get to take money home right away. But I would definitely say that's the exception to the rule.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

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It's interesting you say the word stressed out. I'm 51. I opened up my first business at 11 years old, believe it or not. And it's crazy. And I kept on opening, and I'm still opening businesses. And I'm still stressed out. It's crazy. My poor wife and my kids see me stressed out all the time. And some people will come up to me and say, gosh, celebrate, relax.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

782.623

A true entrepreneur is just never... I remember somebody told me 25 years ago, an entrepreneur in Kansas, a real estate guy that I just immensely still admire, he kept on saying, Brandon, it's just more zeros. And you're right. It's just bigger zeros. But the things that stress me out now would have literally murdered me 25 years ago.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

801.679

And the things 25 years ago that stress me out now are like nothing to me. So they just get bigger. And the stress, unfortunately, gets bigger. Yeah.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

826.154

Great money, but it does not mean they're not stressed.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

828.698

Because if they're there and they're that high up inside of our company, they are like us. They want more. They see the 5% that's not done. They see the 12% that they could have got, they should have got.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

852.247

You didn't exaggerate it, but I think the people that are that high up that have been with me for 30 years... They fill it with me.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

867.842

Sometimes that's even better. For sure. Because you do get to go home at night and have a different – the meal tastes better sometimes. Your sleep – you do get a better night's sleep, I would say, for sure.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

879.492

I'm guessing you're going to come back to the tirade, though.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

911.939

I did not do a very good job of investing in this bar. So I would definitely tell everybody, everything I did in Gravitas, you should not do.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

921.127

Like I would say, actually, everything that I did, you should do the exact opposite. I started out with a great plan. I was going to make it small. My budget, I'm embarrassed to tell you guys this, but I'm going to tell you. My budget for the first 12,000 square feet was $13 million. And I spent two months value engineering, with my team two months to get it from $13 million to $11.4 million.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

942.964

And I'm like, I did it. I was really proud of myself. I signed the contract. Let's go. $11.4 million. Now, it's ironic that we went from $13 to $11.4, not $11. Let's not round off to $11. And we're at $37 million is what I spent. And guess what? I'm still going.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

962.099

But I'm so happy that I got it to $11.4 by spending two months to value engineer.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

969.847

So back to your question. This was a horrible investment idea. And then when I got it down to 11, I was going to get 20 partners, friends of mine, and say, hey, this is going to be a passion project for all of us. We're going to build this great thing, and we're going to use it for ourselves. And then as it got bigger and it got bigger, the number got to 23 million. I was for sure.

The Money Mondays

STOP Wasting Time Brandon Stevens' Proven Business Formula REVEALED! 📈 E95

988.174

23 million, I'm done. I went ahead and talked to some of my buddies about it. I said, here's what we're going to do. And I said, we're close. And I'll get the information to you when we get closer. And the number got so big that I just said I can never bring somebody else in as a partner in this deal. And so I own 100% of it, unfortunately. Well, I say I, my brother and I are partners.