Brandon Steven
speaker
104 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Brandon Steven’s voice in public audio — every appearance, attributed to the second.
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Appearances
It sounds silly. And then now with that, there's all kinds of sponsorships. Like I get to wrap the car. It's going to be a Red Bull car. I just found that yesterday. I'm doing a deal with Honda Racing Club. It's going to be a Red Bull car. 18 foot, hanging from the ceiling, actual Red Bull car. Why not, right? I mean, that's a separate room. That's called the vault. Later, we're going to sell it.
I'm going to sell naming rights to that room. I've built a huge... So to get Beverly Hills for me to prove to drive a car through the... Curb, up to the curb, into the building was a whole other task, a whole other world. But why not? Why not have a place where people can unveil their cars?
Whether you're buying a car, whether it's an F1 unveiling, whether it's Bentley releasing their new model, that's what that room's for. Come to find out, we've only been open for nine days. That room's been running out three nights. It's not even done. It's the room that's the most incomplete, and it's the room that people want the most. So that was the last, last addition.
So that was something I did not know. Advice from Paul, who's my buddy with this building. He's like, Brandon, there's a huge need for wine storage in L.A. People will pay whatever for wine storage. I'm like, yeah. Okay, Paul. Sure enough. So we built these almost 400 wine lockers. I don't know if you know the memberships.
We're doing what we call GEM, gym memberships, which is only selling a few of them. They're lifetime memberships. With that lifetime membership, you also get a huge 12 by 12 wine locker by biometrics. So you walk up, you put your thumbprint in it, and the wine locker comes out. It's a gorgeous, gorgeous, gorgeous room. That room won't be done for another month.
But we just started renting out those wine lockers, and they're almost sold out.
Not to do it.
Zero.
Yeah.
So Brandon, Steven, there's an exception to every rule. Of course, there's an exception to that as well. And I do agree completely what you said. Not everyone is meant to be entrepreneurs. And that's not a negative thing. Right. There's you can make so much money working for a company like myself where you're actually we actually enhance you being an entrepreneur inside of our company.
when that company already has the infrastructure, already has all the things you need to expand your database, which in essence is your business inside of my company, our company. And that's what I've done inside my car business is I've enabled great people to market inside my company.
Instead of doing everything you're talking about, building their own infrastructure, having all these resources, not having the funds to advertise and market, IT funds. I mean, there's so many things inside of my company that an entrepreneur can come in and just expand his business inside. which is good for some people. And some people want the pain. How did you know I was going to say that?
And some people will just get lucky and have a great product that costs very little, and they get to produce a lot of income off it, and they get to take money home right away. But I would definitely say that's the exception to the rule.
It's interesting you say the word stressed out. I'm 51. I opened up my first business at 11 years old, believe it or not. And it's crazy. And I kept on opening, and I'm still opening businesses. And I'm still stressed out. It's crazy. My poor wife and my kids see me stressed out all the time. And some people will come up to me and say, gosh, celebrate, relax.
A true entrepreneur is just never... I remember somebody told me 25 years ago, an entrepreneur in Kansas, a real estate guy that I just immensely still admire, he kept on saying, Brandon, it's just more zeros. And you're right. It's just bigger zeros. But the things that stress me out now would have literally murdered me 25 years ago.
And the things 25 years ago that stress me out now are like nothing to me. So they just get bigger. And the stress, unfortunately, gets bigger. Yeah.
Great money, but it does not mean they're not stressed.
Because if they're there and they're that high up inside of our company, they are like us. They want more. They see the 5% that's not done. They see the 12% that they could have got, they should have got.
You didn't exaggerate it, but I think the people that are that high up that have been with me for 30 years... They fill it with me.
And that's great for them.
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