Brandon Steven

It sounds silly. And then now with that, there's all kinds of sponsorships. Like I get to wrap the car. It's going to be a Red Bull car. I just found that yesterday. I'm doing a deal with Honda Racing Club. It's going to be a Red Bull car. 18 foot, hanging from the ceiling, actual Red Bull car. Why not, right? I mean, that's a separate room. That's called the vault. Later, we're going to sell it.

It sounds silly. And then now with that, there's all kinds of sponsorships. Like I get to wrap the car. It's going to be a Red Bull car. I just found that yesterday. I'm doing a deal with Honda Racing Club. It's going to be a Red Bull car. 18 foot, hanging from the ceiling, actual Red Bull car. Why not, right? I mean, that's a separate room. That's called the vault. Later, we're going to sell it.

I'm going to sell naming rights to that room. I've built a huge... So to get Beverly Hills for me to prove to drive a car through the... Curb, up to the curb, into the building was a whole other task, a whole other world. But why not? Why not have a place where people can unveil their cars?

I'm going to sell naming rights to that room. I've built a huge... So to get Beverly Hills for me to prove to drive a car through the... Curb, up to the curb, into the building was a whole other task, a whole other world. But why not? Why not have a place where people can unveil their cars?

Whether you're buying a car, whether it's an F1 unveiling, whether it's Bentley releasing their new model, that's what that room's for. Come to find out, we've only been open for nine days. That room's been running out three nights. It's not even done. It's the room that's the most incomplete, and it's the room that people want the most. So that was the last, last addition.

Whether you're buying a car, whether it's an F1 unveiling, whether it's Bentley releasing their new model, that's what that room's for. Come to find out, we've only been open for nine days. That room's been running out three nights. It's not even done. It's the room that's the most incomplete, and it's the room that people want the most. So that was the last, last addition.

So that was something I did not know. Advice from Paul, who's my buddy with this building. He's like, Brandon, there's a huge need for wine storage in L.A. People will pay whatever for wine storage. I'm like, yeah. Okay, Paul. Sure enough. So we built these almost 400 wine lockers. I don't know if you know the memberships.

So that was something I did not know. Advice from Paul, who's my buddy with this building. He's like, Brandon, there's a huge need for wine storage in L.A. People will pay whatever for wine storage. I'm like, yeah. Okay, Paul. Sure enough. So we built these almost 400 wine lockers. I don't know if you know the memberships.

We're doing what we call GEM, gym memberships, which is only selling a few of them. They're lifetime memberships. With that lifetime membership, you also get a huge 12 by 12 wine locker by biometrics. So you walk up, you put your thumbprint in it, and the wine locker comes out. It's a gorgeous, gorgeous, gorgeous room. That room won't be done for another month.

We're doing what we call GEM, gym memberships, which is only selling a few of them. They're lifetime memberships. With that lifetime membership, you also get a huge 12 by 12 wine locker by biometrics. So you walk up, you put your thumbprint in it, and the wine locker comes out. It's a gorgeous, gorgeous, gorgeous room. That room won't be done for another month.

But we just started renting out those wine lockers, and they're almost sold out.

But we just started renting out those wine lockers, and they're almost sold out.

Not to do it.

Not to do it.

Zero.

Zero.

Yeah.

Yeah.

So Brandon, Steven, there's an exception to every rule. Of course, there's an exception to that as well. And I do agree completely what you said. Not everyone is meant to be entrepreneurs. And that's not a negative thing. Right. There's you can make so much money working for a company like myself where you're actually we actually enhance you being an entrepreneur inside of our company.

So Brandon, Steven, there's an exception to every rule. Of course, there's an exception to that as well. And I do agree completely what you said. Not everyone is meant to be entrepreneurs. And that's not a negative thing. Right. There's you can make so much money working for a company like myself where you're actually we actually enhance you being an entrepreneur inside of our company.