Brandon Steven
speaker
104 appearances
1 recordings
1 series
first heard Nov 2024
last heard Nov 2024
Brandon Steven’s voice in public audio — every appearance, attributed to the second.
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Appearances
That's never there. And I still help Rodney, and he still helps me. It's hard. Rodney's the face of the health clubs, and I'm the face of the car dealerships, but... It's interesting enough. We are both in the same business. It's about retention.
It's so much cheaper and so much better for us to spend money retaining a customer and retaining a team member versus hiring a new team member and trying to get a new customer. It's easier to retain a health club member Anybody that's just come to work out, everyone that comes in, right, Roger?
They come in and they get all excited to work out for the first, and they do, for the first six weeks, seven weeks, and they go crazy, and then they start to work less. That's where we come in. We're like, hey, listen, we've built the software. We know that Dan came in an average of three times a week, and now it's two times a week, and now it's one time a week.
Well, we're going to spend the money to retain Dan now. Let's give Dan a personal training session. Let's get Dan back in here and try to keep Dan as a member. Same with the car customers. People come to our dealership. Nobody wants to shop for a car. I mean, it's like they actually equate it to going to the dentist, going to the car dealership. It's scary. People hate going to the car dealership.
We tried to change that where people come in. We try to make it more of a personal experience where you're a sales professional, you get to know them, and you get to know the manager. And that's the easiest and best way to retain a customer. And guess what? It's also the best way to retain a team. I spent my whole life building the culture.
building the culture around it, making sure your environment's perfect. If you do that and your customers feel it from your team, you win.
That's a great question. Do you have the answer?
I was hoping you'd answer that question because I don't. We've talked about it a lot. It's tough because our kids are getting older now. Rodney has three of his kids, four of his kids now working in the gyms. I have three of my kids now working in the business. It's interesting because we didn't do a good job of thinking about legacy. We just started working. We kept working.
We kept on plowing for it. My dad still today gives us the same advice, the only advice he's ever given us, and that is just keep on trucking. And so we just kept on trucking. We never had a plan. If you talk to my dad today, you'll see me all stressed out. Just keep on trucking. It's really good advice. So I don't have a great answer about legacy.
I don't know if I have a good answer to why they should. I've seen a lot in this realm. Like not only did... I would say not only did I used to be hit a lot about, and people would always come to me and say, donations, donations, donations. And I never said no. I hated being the guy that said no, but I didn't enjoy it as much. Writing a check to me is not that big of a deal.
I don't mean that negative way. I never got great pleasure out of it because I never really saw the effects of it. So about 15 years ago, I had a poker tournament in Wichita, Kansas for kids. At the time, it wasn't called GIFT, which is G-F-F-T, Genesis for Fitness and Tennis, but it was just for these underprivileged kids. And I saw my team, my staff couldn't wait to volunteer their time to help.
They just couldn't wait. They loved to see me passionate about helping. Now it's this huge foundation that we started, but it's only for local, local kids. And I get a lot of, it's pretty rewarding. That's all I can tell you. It's pretty rewarding. It's like, for an example, we give shoes to kids every year.
It used to start out as a couple hundred, and we ran out, and now it's a couple thousand pairs of shoes we give kids to these underprivileged areas in Wichita. My mom goes all the time, and she cries every time. It's amazing. It's sad, but it's still amazing when you give somebody their first brand-new pair of shoes.
Now, Dan, we're talking about somebody that's 13 or 14 years old, and they get their first brand-new pair of shoes. And it just blows your mind of how the things that we take for granted. So... To answer your question, how is it important?
I don't know if it's important for everyone, but it was amazing when now how much of our team, our big team, they look forward to volunteering their time because they got that same feeling inside when they see it.
Which is more important.
Yeah.
Yeah, they do. They've been part of the foundation that we've done forever. And, you know, doing all this and being in Wichita for my whole life and a lot of these other foundations, I volunteer some of my time for other people's stuff and events. And I'll stumble along a family that's like, wow, sometimes a family will blow your mind like,
he's working two jobs she's working two jobs I got five kids at home and they're barely cutting it and so I'll just very anonymously we'll go in and just help the family and I'll always take my kids with me and then it comes to the point where one year you do it and the next year you do it now it's like they're part of your deal like you just do that and my kids do that for me now my assistant God bless her because she does like she handles all and like every once in a while she'll tell me hey listen this person I just found out is struggling and I'm like
Send him to the spa or whatever. And we just do random stuff. And that's all anonymous. And it's like, as bad as it is, I get a lot of pleasure out of it. That makes me feel good about me, I don't want to say wasting money, but some of the silly things that I do waste money on, it makes me feel better when I get to do that for somebody else.
Showing 61–80 of 104 · page 4 of 6
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