Brandon van der Kolk

speaker

629 appearances 1 recordings 1 series first heard Jul 2026 last heard 20 Jul

Brandon van der Kolk’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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Australian Finance Podcast · Brandon van der Kolk on building New Money and Buffett-style investing · 20 Jul 2026 podcast

You're not getting fed AI slop for the most part.

If I was starting from scratch, that's how I would go about it.

That's what we do with our clients.

We focus on evergreen stuff.

But...

It's not to say that topical stuff doesn't work because topical stuff that, you know, passes with the news cycle can get you a million views overnight.

I've had that with some of my videos in the past where I make something, Elon Musk says something crazy and I make a video on it and it gets a million views in one night and you're like, oh my gosh.

Yeah.

But then the video is dead.

And honestly, if I looked at that video now, it's probably gotten like under 100 views in the past 24 hours.

Like it's dead.

So it's just different strategy.

For me, I bias more towards making a long-term evergreen or somewhat evergreen video as opposed to this is what Trump said yesterday.

Yeah, that makes sense.

But at the same time, like...

there are people that do news and news cycle videos exceptionally well and they get heaps of views.

So it's just about what you want to do, I guess.

Yeah, I think if you're – it depends what you want your business to be.

So YouTube is exceptionally good at building trust with people because they, on average, watch for about half of the video's duration, which can be six –

seven, eight, nine minutes.

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