Brant Cooper
speaker
120 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Brant Cooper’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
And this way, I think what what your audience will find is that they're able to accomplish these challenges.
They're able to solve these problems that normally would just be put on the back burner or would maybe keep you up at night and you just don't have the resources to tackle it.
And the idea is, is that in the end, you will see that, number one, your team actually has the ability to do this.
So maybe they need a little bit of training.
Maybe they'll make some mistakes along the way.
But fundamentally, smart people solve problems, and we just have to sort of get out of their way.
And the second thing that you'll find is that your execution work becomes more efficient by building this exploration into the work.
The number one driver for me to write this book, Disruption Proof, John, was that, you know, we choose capitalism because capitalism is the best way to solve problems.
And what we need to do as owners, as founders, as startups, as business people is to focus on creating value for human beings in the world.
And the more value that we create for others, the more that it comes back to ourselves.
And, uh, you know, if we focus just on creating wealth, then we create wealth for a few.
If we focus on creating value for other people, for customers, uh, then this value gets spread to all, including ourselves.
And so that's really the big takeaway.
And in order to do that, this new digital world that's filled with all of these uncertainties and these disruptions that roll across the economy, we have to use structure and manage our companies differently.
We have to attach ourselves to this ethos of developing empathy for customers and for our colleagues and our workers, for committing ourselves to creating value for people in an ethical way.
and then building into our institutions this idea of continuously being learning and exploring in order to accomplish that objective.
And it creates a virtuous cycle.
This is then what ripples through the economy is this idea that we can raise the standard of living and create value for all and be successful for ourselves.
So I think if your audience is interested in learning more, please come to brentcooper.com forward slash fire.
Thank you, John.
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