Brant Cooper

speaker

120 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Brant Cooper’s voice in public audio — every appearance, attributed to the second.

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Entrepreneurs on Fire · Becoming Disruption Proof with Brant Cooper: An EOFire Classic from 2022 · 20 Dec 2025 podcast

And if you're going to scale that, then it's based upon all of the missions that you need to accomplish, not based upon this idea of

of simply scaling a particular part of a company.

And so it requires this mindset shift to continuously think about outcomes and how we're going to measure the progress towards outcomes instead of measuring people's tasks.

And so then it's inherently scalable.

It's just thinking about it in different terms than what we're accustomed.

Number one is have a bold experiment day.

But this is what I mean by building it into our work.

Instead of just sort of trying to generate this ethos or this culture of people need to be in exploration mode, you have to actually put it on the schedule.

And so on this bold experiment day,

you assemble a number of challenges based upon the resources inside your organization.

You want to form teams of four to six people, and you are assigning each one of those teams a mission.

And the mission challenge has to do with

some sort of uncertainty that's in your business.

And again, it doesn't have to be like, oh, I'm going to go disrupt the world.

It could be something as simple as updating a marketing plan or testing a new marketing idea or testing a new product or service or updating a sales script.

So it's any challenge or it could even be operational.

It could be that my engineering group is not working very well with my product management group or my design group.

So it could be any sort of challenge that's inside the business, either customer facing or internal processes.

And you have a number of those challenges and you assign those to the teams.

And during this bold experiment day, their goal is to go and seek understanding of the stakeholder, whether it's a customer or an internal leader, develop empathy and then run some or design and then run an experiment on how to overcome that challenge.

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