Brant Cooper
speaker
120 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Brant Cooper’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
Customers have so much power.
They're all running around with computers in their pockets and they know so much about businesses and about products and services.
And they have this power to be able to switch from one vendor overnight to a different vendor.
And so that, again, it adds to the complexity and the uncertainty of this digital age.
And so we need to build that exploration into, we need to maintain that even as we scale.
And so the trick really is, is to form your teams based around accomplishing missions.
And so those missions, if you aggregate all of the missions that your teams inside your company have, then you roll that up and that's what your strategic priorities are.
And so you can imagine
a structure of an organization that is based upon aggregating missions towards these priorities instead of the current way of organizing our businesses around function and the tasks that individuals do.
Well, you can't really draw a straight line from somebody that's repeating a task a hundred times within a hundred days to actually achieving an outcome.
And so part of the dealing with complexity and uncertainty is
diversity, interdisciplinary teams, cross-functional, empowering smart people to solve problems.
So instead of us just telling them to go execute and go do these things, it's allowing them this time and space to explore and then building that into the processes and structures of the business.
And that's how you scale it.
You scale not based upon adding more marketing people necessarily or more product people or operations.
We don't think about it in terms of
the function, but we think about it in terms of what is the outcome that we desire.
So imagine a special forces team.
Special forces team in the military, you have a specific mission, you're going to go in and take out this particular objective.
You actually assemble the team based upon the functions that are required in order to accomplish that mission.
Showing 61–80 of 120 · page 4 of 6
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