Brant Cooper

speaker

120 appearances 1 recordings 1 series first heard Dec 2025 last heard 20 Dec

Brant Cooper’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

Appearances

newest first · ▶ plays the moment

Entrepreneurs on Fire · Becoming Disruption Proof with Brant Cooper: An EOFire Classic from 2022 · 20 Dec 2025 podcast

And so that requires a certain amount of self-awareness and vulnerability.

And once we're able to ask ourselves the question, then we can go into this exploration mode.

It could be something as simple as, maybe I need to run experiments on updating a sales script.

Or it could be, I feel like my particular market segment has run its course.

So maybe what I need to do is,

an exploration day is sort of what I call it.

And I pull the team together and we're going to run some experiments on trying to figure out how we can leverage our existing products into a new market, into an adjacent market segment.

Or perhaps there's tweaks that we can make to our offering in order to go after a completely different market.

And this doesn't happen just inside our heads, but that we actually can then run experiments, specific experiments,

to test our assumptions about how do I overcome whatever uncertainty is facing, uh, facing our business in a daily basis.

And I think that this is the, to me, John, this is what sort of the pandemic drove home was that suddenly our consumers don't have the money that they used to have our small business customers are going out of business.

And so the very core business that we're in maybe has changed and it's no longer there.

And if we're just in that execution mode, if we're just going to do today what we did yesterday, then that's going to lead to failure.

And so we have to go back to that exploration, that learning mode, in order to tackle whatever uncertainty faces

faces the business in the current situation.

Again, we have to be able to ignore some of the advice that we get.

So oftentimes the people in our lives, mentors, advisors, investors even, come from a world that was

not filled with so much uncertainty.

They come from this industrial age mindset where we knew if we produced a product that there was a market for it.

And that just doesn't exist anymore.

Showing 41–60 of 120 · page 3 of 6