Bret Taylor
speaker
508 appearances
1 recordings
1 series
first heard Sep 2024
last heard Sep 2024
Bret Taylor’s voice in public audio — every appearance, attributed to the second.
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Appearances
I always use the metaphor: if it were 1995, you know, if you existed digitally, it meant having a website and being in Yahoo directory, right?
In 2025, existing digital
Will probably mean having a branded AI agent that your customers can interact with to do everything that they can do on your website.
Whether it's asking about your products and services, doing commerce, doing customer service.
That domain, I think, is shovel ready right now with current technology because, again, like the persona-based agents, it's not boiling the proverbial ocean, technically.
You know, you have well-defined processes for your customers.
Customer experience, well-defined systems that are your systems of record.
And it's really about saying in this world where we've gone from websites to apps to now conversational experiences, what is the conversational experience you want around your brand?
And it doesn't mean it's perfect or it's easy, otherwise, we wouldn't have started a company around it, but it's least well-defined.
And I think that right now in AI, if you're working on artificial general intelligence, your version of agent.
It probably means something different and that's okay.
Um that's just a different problem to be solved.
But I think, you know, particularly in the the areas that that Sierra works and a lot of the companies that you all have invested in, is this saying.
You know, are there some shovel ready opportunities right now with existing technology?
And I absolutely think there are.
Yeah, sure.
I'll just give a couple examples to make it concrete.
So if you buy a new Sonos speaker or you're having technical issues with your speaker, you get the dreaded flashing orange light.
You'll now chat with the Sonos AI, which is powered by Cera to help you onboard, help you debug whether it's a hardware issue, a Wi Fi issue, things like that.
If you're a Serious XM subscriber, their AI agent is named Harmony, which I think is a delightful name.
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