Brett Larson

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455 appearances 2 recordings 1 series first heard Dec 2024 last heard Feb 2025

Brett Larson’s voice in public audio — every appearance, attributed to the second.

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So by the end of 2010, that semiconductor and electronics capital equipment was

Was down to 15% of sales as they really brought in the in-markets that they could serve all those new S curves.

Around 2010 was when Cognex came out with their first ID product for reading barcodes.

It was primarily aimed at displacing laser-based scanners in logistics facilities because I could do it faster and then with much higher read rates.

If you go back in 2010, they were talking about they'd be happy if one day long term target 75 million dollars of sales from this line of business.

And then they worked very closely with Amazon to develop the technology.

And in twenty twenty one, the peak, it was about three hundred million dollars in sales and thirty percent of Cognex's overall business.

So it turned out to be just an enormous new S curve for them.

At present, we're really in the early innings.

of the next tech evolution for the industry.

And it began in 2017 when Cognex acquired Viti.

And then in 2019, they acquired a company called Sue Lab.

And those were both essentially IP and aquires in the field of deep learning or the application of AI into machine vision.

Didi's co-founder and CTO is Cognex's current VP of AI technology.

So after those acquisitions, there was a big development effort, and they came to market with these new deep learning and edge learning products.

And the way I conceptualize this is moving from rules-based programming.

vision systems to teaching by example, which has large implications.

And I think we're probably in the first inning of this next chapter behind the scenes of a long cyclical down cycle.

There's deep learning and edge learning, as I mentioned.

Deep learning first.

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