Brett Larson
speaker
455 appearances
2 recordings
1 series
first heard Dec 2024
last heard Feb 2025
Brett Larson’s voice in public audio — every appearance, attributed to the second.
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Appearances
And then the other half of that 30% would be distribution.
And that's primarily just for in markets like Cambodia or something where they just don't have any presence.
That's kind of how I would separate the customer.
It's really important to understand for Cognex, the DNA of them stacking S curves essentially over forty to fifty years.
A company was founded in nineteen eighty-one and they came to market with what was the world's first industrial optical character recognition system.
So again, reading numbers and letters.
And at the time, the system looked more like a big video camera with external processing.
And the first application was actually to read serial numbers on.
And semiconductor wafers for IBM.
That was the Dataman product family that still exists.
From there, they got a call from Johnson Johnson to do optical character recognition for labels.
They did that application, but then JJ asked them: hey, can you do some of these other at the time, what would have been novel applications like verifying the caps were on the bottles and that the labels were present and the like.
So that's when Cognix added more of these inspection type of applications.
Applications, the first 20 years or so of the business was pioneering machine vision for all these different applications, but it was very much for semiconductors and the electronics capital equipment industries primarily.
It was as high as 80% of sales going into the dot com bubble were to those industries.
And that went to 54% following the hard way.
Around 2000 was when we saw smart cameras really come onto the scene.
So, where you embedded the processing directly into the camera, smaller footprint, more ruggedized.
Now that enabled the product to be ready for the factory floor, as we more often think about it.
So we saw machine vision get adopted in more heavy manufacturing industries like automotive, consumer electronics, food and beverage, packaging.
Showing 101–120 of 455 · page 6 of 23
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