Brian G. Burns
speaker
128 appearances
1 recordings
1 series
first heard Dec 2025
last heard 20 Dec
Brian G. Burns’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.
Appearances
We're all human.
What we're trying to do is pick the most appropriate, the most likely, and work with it within that context, within understanding what the other person is going through.
So trying to treat sales like pickup is misleading us.
You can learn the lessons.
You can develop the skills.
But you can't assume that it's going to work 100% of the time because it doesn't.
And everybody wants it to be a science.
All these sales trainers that go and sell their approach as science is a lie.
It's bullshit.
They're selling it as science because every manager wants a sure thing.
They want predictable.
The book Predictable Revenue sold because the word predictable was in it.
Why?
Because everybody wants it predictable.
And guess what?
It is just the opposite.
It is predictable rejection.
It was a system that worked 15 years ago in a company that was in the tornado of demand.
And everyone's modeled their business after it, and it's not working.
And some people blame the books.
Showing 61–80 of 128 · page 4 of 7
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